Database Cleansing

Data Enhancement

Add depth and insight to your data with data enhancement service

We work closely with owners of a wide range of consumer and business databases that are correctly permissioned for use by third parties for direct marketing use. We host many of our partners' databases in-house, where we can use them directly to enhance and improve your base customer data. ​
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In addition, these datasets can be used for profiling and segmentation of your existing customer base to help you find out who your customers are and why they choose you. ​ ​
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There are numerous data enhancement options available including:

  • Telephone numbers
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  • Fax numbers
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  • Additional contact names ​
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  • Residential or Business location ​
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  • Standard Industrial Classification Codes (SIC's) & ‘Market Sector' codes
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  • Number of employees
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  • Small office/Home office ​
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  • Credit score
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  • Financial information ​
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  • Adding valuable geographic information and mapping (GIS) such as location analysis, distance calculations, spatial analysis, natural boundary analysis, and more ​
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  • Enhancing data by classifying, segmenting, and aggregating customer data using advanced statistical methodologies such as factor, cluster, and conjoint analysis